I can support you to better understand what motivates your target audience, how they make purchasing decisions, and what factors influence their loyalty to your brand. I have experience in comprehensive analysis of market trends and competitor activity, positioning, and visual identity and product or prototype testing.
From blue ocean to the classic 4 Ps, I've tackled quite a few
strategic projects with a wide range of specific challenges.
I can support you in analyzing market trends and consumer behavior, conducting competitor research, challenging and defining your value proposition and creating a roadmap for how to reach and engage with potential customers. I have experience in dealing with C-Levels and discussing the hard things as well as presenting and inspiring others with new or revised strategies.
Bottom line is, I love to help businesses achieving their marketing objectives and that's usually best done by creating a comprehensive plan.
You're a grown company and need support in refreshing your brand identity, you're a startup looking for a cohesive design across all channels and touchpoints? I can't wait to get started working with you.
Over the years I've been part of various brand development works including visual identity design, messaging and brand guidelines. Having led workshops with businesses to define their brand's purpose, values, vision/mission and personality, and then create a visual identity that reflects all those qualities – I understand what it takes to get there.
Data driven experimentation to fuel growth or just another fancy term for Marketing?
I've had the pleasure to plan and execute growth experiments for DTC e-commerce brands, mobile commerce platforms and two-sided marketplaces. Having developed and implemented strategies that focus on data-driven experimentation and optimization I've become a fan of rapid marketing testing. I'll help you unlock your full growth potential by leveraging data, experimentation and best practices.
Ideas are great to have, but what matters a lot more to me is execution. From TV commercial productions to social micro influencer campaigns, I had the opportunity to lead various teams through projects to maximize results. Keeping in mind that it's not about 'that one campaign' or 'this next sales promotion' I always focus on the orchestration of marketing tactics and teams, because it's usually the sum of all parts that moves the needle and not a single measure.
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